Domain Names and Hosting Options For Small Businesses

Posted on 29 October 2009 by admin

“What is a domain name?”

- (www.SmallBusinessFire.com – a .COM domain name)
A domain name is a name that you reg­is­ter with a domain name reg­is­tar com­pany (nor­mally for a yearly fee). A domain name is the URL or Uniform Resource Locator, which you type into the address bar within your browser (ex. Internet Explorer or Mozilla FireFox). The domain name that you choose is not per­ma­nent and you can change who your reg­is­tar is at any time after 60 days. The domain name will become the infor­ma­tion that will allow inter­net browsers to retrieve your web­site from your web­site host.

“What is a host?”

- A host is a com­pany who works like a giant infor­ma­tion stor­age facil­ity for web­sites. A web­site host­ing ser­vice allows you to store all of your web­site infor­ma­tion on one of their servers and allows peo­ple to view it using your unique domain name.

“Free host­ing?”

- Yes the inter­net does pro­vide com­pletely free host­ing – with ads. The ads really are not that bad when it comes to most free online web host­ing ser­vices. Yet there are still 3 major things you should be aware of before you decide to use one of the free host­ing services:

  1. Most free web host­ing ser­vices have strict non-commercial use only policies

  2. You nor­mally do not have the option to use your own .COM domain name

    (some now offer the abil­ity to re-delegate your domain to their ser­vice or reg­is­ter one thru their com­pany. But be aware that if you ever would like to move your web­site to a paid host­ing service….it is often very dif­fi­cult to get your .COM domain trans­ferred to your new service.)

  3. Google DOES NOT favor web­sites hosted via free web host­ing services.

    (I would have to say that this is due to the lack of options you nor­mally have when it comes to the over­all SEO tweaks that go into get­ting your site noticed by search engines. Others would add to it by say­ing that Google just doesn’t like them because it’s free.)

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Note: Paid host­ing costs are min­i­mal; you can pay per month, per year, or in some cases per mul­ti­ple years. I would rec­om­mend Godaddy and Hostgator, they both offer some of the most reli­able web host­ing ser­vices and they both offer their ser­vices for low prices that really help save small busi­nesses money, while build­ing their online presence.

—————————————————————————————–

With all of that being said, I would like to make it per­fectly clear to every­one that I am NOT against free web host­ing.
I just believe there is a time and place for this method of host­ing to be utilized.

For exam­ple, many SEO/Internet Marketing tech­niques, strate­gies, and skills exist that require the usage of many dif­fer­ent free web­host­ing ser­vices. One of the most effec­tive SEO or Internet Marketing “secret skills”, that is used in order to rank a web site high in the organic search engine results (back link­ing), relies about 70% on the use of free blog­ging and web­host­ing services.

When it comes to cre­at­ing your cen­ter piece (web­site) for your online pres­ence, I would highly rec­om­mend look­ing into an inex­pen­sive web host­ing ser­vice that also offers domain reg­is­tra­tion (GoDaddy.com). Doing so will not only help you avoid many prob­lems and road bumps that you can encounter using other meth­ods, but it also ensures that you are effec­tively build­ing a solid online pres­ence for your Small Business.

Travis Gutierrez
Phoenix Small Business Solutions
Owner/Small Business Solutions Specialist

Should My Local Small Business Have An Effective Online Presence?

Posted on 29 October 2009 by admin

An effec­tive online pres­ence for your Local Small Business is like hav­ing a 21st cen­tury busi­ness card on steroids; it can put your Small Business in front of any­one you desire. With an effec­tive online pres­ence, you now have the abil­ity to con­stantly gather leads and con­vert them around the clock….24/7!

Obtaining an effec­tive online pres­ence could cost you less than 1 offline direct mar­ket­ing cam­paign. Anytime you would like to send a new offer, a coupon, or com­pany updates…you no longer have to pay for print­ing, paper, card stock, or postage. In turn with sav­ing money, dou­bling your Small Business vis­i­bil­ity, and increas­ing your prof­its; you will be reduc­ing your con­tri­bu­tion of unnec­es­sary paper waste to your local trash “mountain”.

If you sell tan­gi­ble items to your cus­tomers, you can eas­ily mar­ket and sell those prod­ucts to any­one in the world via the inter­net. There are many dif­fer­ent avenues you can take to sell your prod­ucts, but in my opin­ion, the most effec­tive avenue is an ecom­merce web­site. With your own ecom­merce web­site, you can cre­ate an online store front for your cus­tomers and have an eas­ily update­able ad that runs 24/7.

Small Businesses, who offer ser­vices, have the exact same oppor­tu­nity to har­ness an effec­tive online pres­ence. For exam­ple, a graphic designer has the abil­ity to show case his work, mar­ket his ser­vices, gen­er­ate leads, and even have cus­tomers pay him online.

An effec­tive online pres­ence for you Local Small busi­ness could mean a lot of things for your over­all suc­cess. Maybe it’s because the inter­net has evolved to be the #1 source of infor­ma­tion in the world, or maybe it’s sim­ply because it is an inex­pen­sive way to do just about any­thing! But one FACT remains…if YOUR Small Business does not have an EFFECTIVE online presence…it’s greatly sev­er­ing its chances to grow and com­pete in the 21st century.

Travis Gutierrez
Owner\Small Business Solutions Specialist
Phoenix Small Business Solutions

Proven Small Business Growth Tactics

Posted on 29 October 2009 by admin

The tac­tics pro­vided below are only a third of what it takes to grow a Small Business. The other 2 pieces of the pie are cre­ativ­ity and action. A Small Business must stay cre­ative and unique in order to receive oppor­tu­ni­ties for desired lev­els of growth. All of this is a good start…but even with oppor­tu­ni­ties for growth…without action you will never have a fight­ing chance of achiev­ing and/or sus­tain­ing any type of Small Business growth.

These tac­tics are just ideas for stim­u­lat­ing your cre­ativ­ity. Read though these tac­tics and write them down, after­wards go sit down in a quite com­fort­able place and reflect these ideas onto your own Small Business. Once you have done this…don’t stop there…take your next step towards action!

Small Business Growth Tactics

Give great pri­or­ity towards stay­ing ahead of the curve

- In order to com­pete and grow your Small Business, you must real­ize that the world changes very quickly. It is in  your Small Business’s best inter­est to always seek out new ways to improve what you offer and make huge efforts to obso­lete what you offer before your com­pe­ti­tion does it for you….making it even harder for your Small Business to grow and succeed.

Knowing when to be decisive

- The most effec­tive small busi­ness leader knows when to be deci­sive. For exam­ple, when it comes to mak­ing a deci­sion on whether or not to con­tinue pro­duc­ing or pro­vid­ing some­thing that no longer encom­passes any signs of mak­ing any fur­ther finan­cial sense, this type of deci­sion needs to be dealt with deci­sively. No mat­ter what the objec­tions may be, “We have always pro­vided that/those to clients” or “But this com­pany is known for doing it that way”… laser focused and deci­sive actions must be taken.

Always ask

- You have spent money prospect­ing, adver­tis­ing, and build­ing rela­tion­ships with clients. Don’t you think it’s worth your time to estab­lish a means of com­mu­ni­ca­tion between you and your clients to ask them what they would like to see your com­pany pro­duce or pro­vide in the future? This will always result in the most 100% accu­rate assess­ments in dis­cov­er­ing what your Small Business should be doing in order to achieve desired lev­els of growth. Remember…”Your clients ALWAYS have the answers!”

Don’t stop there?

- Ask your clients even more prac­ti­cal ques­tions. Your clients are the receivers and the users of your prod­ucts or ser­vices; make sure you ask them how they are using your prod­ucts and ser­vices. What you will find is that many of your clients will have unique appli­ca­tions in which they apply your products/services. This will give you an inside look at the many diverse, unique and cre­ative meth­ods for mar­ket­ing your products/services.

The All Knowing ______!

- Everything you need to know about your Small Business is eas­ily acces­si­ble within the minds of your “All Knowing Clients”… So just ASK! You are shoot­ing your­self in the foot if you are not already doing this. We must always remem­ber that our clients are at the heart of our Small Businesses and with­out them we are noth­ing!   – “Just because you got the sale…doesn’t mean the rela­tion­ship has to end there.” – Travis Gutierrez

The nor­mal bound­aries of a Small Business no longer exist!

- For some Small Business own­ers they are still bound to many out of date bound­aries that have com­pletely become dimin­ished. There was a point in time when Small Businesses were bound to their local economies…and that was it. (Unless you struck a deal with some rich busi­ness owner who in turn offered your prod­ucts out­side of your local econ­omy.) Today all of this has changed! Technology and the inter­net make it 110% pos­si­ble to become a mar­ket leader almost overnight.  If you are wor­ried that your Small Business will not sur­vive a bad economy…GET ONLINE NOW! If you don’t do it effec­tively … right now … all of your com­pe­ti­tion will … and you will be left unable to compete.

E-Commerce

- If your Small Business fits this busi­ness model…I sug­gest you do it! Online sales have con­sis­tently been on the rise since 1999 … more peo­ple shop online at any given time than all of the peo­ple shop­ping in every mall in the US! Provide your customers/clients with a way to edu­cate them­selves, find solu­tions to their own prob­lems, and even order your prod­ucts with a few clicks of a mouse. Even if you can’t really SELL any­thing on the inter­net, mak­ing an effec­tive pres­ence on the inter­net, and pro­vid­ing your cus­tomers with unique/creative ways to learn and edu­cate them­selves should be a very high pri­or­ity for your Small Business.

Take note and track EVERYTHING

- Your Small Business can only be improved upon if your busi­ness prac­tices are noted down, tracked, mea­sured, and audited on a con­sis­tent basis for their level of effec­tive­ness. Share the results of this with all of your employ­ees and/or part­ners whether they are good or bad.     *Note – Always remem­ber to crit­i­cize poor per­for­mance pri­vately and cel­e­brate suc­cess pub­licly to ensure a healthy envi­ron­ment for every­one to con­tinue towards success!

Challenges along the way

- There are never going to be 2 Small Businesses that are EXACTLY the same. With that, every Small Business will not be guar­an­teed the same path towards growth and suc­cess. Every Small Business’s jour­ney will include many mis­takes, sur­prises, road blocks, and oppor­tu­ni­ties. Knowing this, we must under­stand that this is all just the process of Small Business growth and there is not a sin­gle clear direc­tion for growth that fits every sin­gle Small Business out there.

Take this knowl­edge, reflect it upon your Small Business, and take your next step towards the growth of YOUR Small Business!

The tac­tics pro­vided below are only a third of what it takes to grow a Small Business. The other 2 pieces of the pie are cre­ativ­ity and action. A Small Business must stay cre­ative and unique in order to receive oppor­tu­ni­ties for desired lev­els of growth. All of this is a good start…but even with oppor­tu­ni­ties for growth…without action you will never have a fight­ing chance of achiev­ing and/or sus­tain­ing any type of Small Business growth.

These tac­tics are just ideas for stim­u­lat­ing your cre­ativ­ity. Read though these tac­tics and write them down, after­wards go sit down in a quite com­fort­able place and reflect these ideas onto your own Small Business. Once you have done this…don’t stop there…take your next step towards action!

Small Business Growth Tactics

Give great pri­or­ity towards stay­ing ahead of the curve

- In order to com­pete and grow your Small Business, you must real­ize that the world changes very quickly. It is in you and your Small Business’s best inter­est to always seek out new ways to improve what you offer and make huge efforts to obso­lete what you offer before your com­pe­ti­tion does it for you….making it even harder for your Small Business to grow and succeed.

Knowing when to be decisive

- The most effec­tive small busi­ness leader knows when to be deci­sive. For exam­ple, when it comes to mak­ing a deci­sion on whether or not to con­tinue pro­duc­ing or pro­vid­ing some­thing that no longer encom­passes any signs of mak­ing any fur­ther finan­cial sense, this type of deci­sion needs to be dealt with deci­sively. No mat­ter what the objec­tions may be, “We have always pro­vided that/those to clients” or “But this com­pany is known for doing it that way”… laser focused and deci­sive actions must be taken.

Always ask

- You have spent money prospect­ing, adver­tis­ing, and build­ing rela­tion­ships with clients. Don’t you think it’s worth your time to estab­lish a means of com­mu­ni­ca­tion between you and your clients to ask them what they would like to see your com­pany pro­duce or pro­vide in the future? This will always result in the most 100% accu­rate assess­ments in dis­cov­er­ing what your Small Business should be doing in order to achieve desired lev­els of growth. Remember…”Your clients ALWAYS have the answers!”

Don’t stop there?

- Ask your clients even more prac­ti­cal ques­tions. Your clients are the receivers and the users of your prod­ucts or ser­vices; make sure you ask them how they are using your prod­ucts and ser­vices. What you will find is that many of your clients will have unique appli­ca­tions in which they apply your products/services. This will give you an inside look at the many diverse, unique and cre­ative meth­ods for mar­ket­ing your products/services.

The All Knowing ______!

- Everything you need to know about your Small Business is eas­ily acces­si­ble within the minds of your “All Knowing Clients”… So just ASK! You are shoot­ing your­self in the foot if you are not already doing this. We must always remem­ber that our clients are at the heart of our Small Businesses and with­out them we are noth­ing!   – “Just because you got the sale…doesn’t mean the rela­tion­ship has to end there.” – Travis Gutierrez

The nor­mal bound­aries of a Small Business no longer exist!

- For some Small Business own­ers they are still bound to many out of date bound­aries that have com­pletely become dimin­ished. There was a point in time when Small Businesses were bound to their local economies…and that was it. (Unless you struck a deal with some rich busi­ness owner who in turn offered your prod­ucts out­side of your local econ­omy.) Today all of this has changed! Technology and the inter­net make it 110% pos­si­ble to become a mar­ket leader almost overnight.  If you are wor­ried that your Small Business will not sur­vive a bad economy…GET ONLINE NOW! If you don’t do it effec­tively … right now … all of your com­pe­ti­tion will … and you will be left unable to compete.

E-Commerce

- If your Small Business fits this busi­ness model…I sug­gest you do it! Online sales have con­sis­tently been on the rise since 1999 … more peo­ple shop online at any given time than all of the peo­ple shop­ping in every mall in the US. Provide your customers/clients with a way to edu­cate them­selves, find solu­tions to their own prob­lems, and even order your prod­ucts with a few clicks of a mouse. Even if you can’t really SELL any­thing on the inter­net, mak­ing an effec­tive pres­ence on the inter­net, and pro­vid­ing your cus­tomers with unique/creative ways to learn and edu­cate them­selves should be a very high pri­or­ity for your Small Business.

Take note and track EVERYTHING

- Your Small Business can only be improved upon if your busi­ness prac­tices are noted down, tracked, mea­sured, and audited on a con­sis­tent basis for their level of effec­tive­ness. Share the results of this with all of your employ­ees and/or part­ners whether they are good or bad.     *Note – Always remem­ber to crit­i­cize poor per­for­mance pri­vately and cel­e­brate suc­cess pub­licly to ensure a healthy envi­ron­ment for every­one to con­tinue towards success!

Challenges along the way

- There are never going to be 2 Small Businesses that are EXACTLY the same. With that, every Small Business will not be guar­an­teed the same path towards growth and suc­cess. Every Small Business’s jour­ney will include many mis­takes, sur­prises, road blocks, and oppor­tu­ni­ties. Knowing this, we must under­stand that this is all just the process of Small Business growth and there is not a sin­gle clear direc­tion for growth that fits every sin­gle Small Business out there.

Take this knowl­edge, reflect it upon your Small Business, and take your next step towards the growth of YOUR Small Business!

Are You An Effective Small Business Leader?

Posted on 29 October 2009 by admin

Do you feel like you could be a more effec­tive Small Business Leader?

“If your imag­i­na­tion leads you to under­stand how quickly peo­ple grant your requests when those requests appeal to their self-interest, you can have prac­ti­cally any­thing you go after.” — Napoleon Hill

First and fore­most, becom­ing an effec­tive Small Business leader requires lots of self-confidence. Above that, a leader must be able to share that self-confidence with oth­ers and cre­ate con­fi­dence within every­one they encounter. Most peo­ple have the abil­ity to become effec­tive Small Business lead­ers, but they have a hard time build­ing their supe­rior self-confidence levels.

Below are some tips on how to build your effec­tive Small Business leader self-confidence lev­els by tak­ing action now!

Promote the Golden Rule by fol­low­ing it

- Treat every­one as you feel you should be treated. This will not only cre­ate mas­sive trust lev­els between you and the peo­ple you desire to lead, but it will also aid in cre­at­ing a com­fort­able envi­ron­ment for you fol­low­ers. A leader who acts more like a dic­ta­tor will lose more ded­i­cated fol­low­ers than they will ever gain.

Lead with VISION

- Followers need a rea­son to fol­low, a rea­son that is impor­tant to them and feels as though it will truly ben­e­fit them. Your job as an effec­tive Small Business leader is to not only pro­vide a reason…but to pro­vide a vision to cre­ate rea­son. In order to fruit loyal fol­low­ers from this vision you must pro­vide clar­ity, under­stand­ing, struc­tured lev­els of par­tic­i­pa­tion, and rewards to keep the vision tangible.

Radiate a feel­ing of impor­tance to others.

- Followers can eas­ily lose their enthu­si­asm and will surely take more fol­low­ers with them. To avoid this from crip­pling your Small Business, you must make every­one feel impor­tant. Do not let your goals and deci­sions come across as being self-centered, you must ensure that you empha­size follower’s strengths and con­tri­bu­tions towards the over­all goals…and not your own.

Stay vis­i­ble on the front lines

- In order to suc­ceed as an effec­tive Small Business leader, it is essen­tial that you are vis­i­ble in the day to day process of get­ting the job done. Talk to peo­ple down on the front lines, relate with every­one, take part in how busi­ness is being han­dled, and observe as much as pos­si­ble. This will also lead you towards gain­ing new insights into your small busi­ness, thus lead­ing to new oppor­tu­ni­ties to strengthen the bond between you and your fol­low­ers. The bond that is nec­es­sary in a Small Business in order to achieve great things!

Never deny that you are wrong when you have made a mistake!

- Covering up your mis­takes may seem like a good idea at first, but most fol­low­ers will rec­og­nize this faster than you will EVER think. When some­one sus­pects that you are cov­er­ing up your own errors, they will then be more inclined to hide their mis­takes too. This will cause many prob­lems for you and your Small Business, one of them being a lack of trust lead­ing to more secrets, thus lead­ing to you not receiv­ing all of the impor­tant infor­ma­tion you require to make sound decisions.

Privately Criticize Your Followers

- Even if you believe it to be ‘con­struc­tive’ criticism…chances are…you will only be embar­rass­ing and alien­at­ing those who fol­low you. Public praise on the other hand is a valu­able asset in your arse­nal. Not only does it make the ones you praise feel good about them­selves (result­ing in self-confidence and future achieve­ments), but it encour­ages oth­ers to excel and achieve greater accomplishments.

Create Healthy Follower Competition

- When used cor­rectly, com­pe­ti­tion can be a very valu­able asset towards Small Business suc­cess. Setting team goals is a great path towards cor­rectly accom­plish­ing this. When set­ting up team goals, you must reward those fol­low­ers who meet and exceed them (thus cre­at­ing healthy com­pe­ti­tion). By imple­ment­ing a fun com­pet­i­tive drive within your Small Business, you will have the abil­ity to exam­ine the group’s suc­cess and how they got there…but you will also get a per­fect chance to exam­ine the group’s fail­ures. By under­stand­ing what is caus­ing the group’s fail­ure, you will posess a health­ier insight towards suc­cess­fully imple­ment­ing solu­tions that will assist in less fre­quent group failures!

Travis Gutierrez — Phoenix Small Business Solutions
Owner/Small Business Solutions Specialist

Small Business Website

Posted on 29 October 2009 by admin

A web site is a cru­cial ingre­di­ent of your mar­ket­ing strat­egy because it can widen your tar­get mar­ket to include any­one who has access to a com­puter and the inter­net. Almost 85% of Americans had access to the inter­net at home in 2008, and around 13 mil­lion had reg­u­lar access to the inter­net from some­where, either at home, at work or at school.

And that’s just in the US.

Ecommerce sales from the US were $10 bil­lion, and we only cap­tured 30% of the global ecom­merce mar­ket! So, how can you reach this grow­ing num­ber of inter­net surfers, and how can you cap­ture some of that $10 bil­lion spent in ecommerce?

First, you build it

The first step is design­ing a web­site. (Or have one designed for you) If your com­pany already has busi­ness cards and let­ter­head, it’s best to have a web­site designed around them.  A match­ing cor­po­rate iden­tity and web­site helps cre­ate effec­tive brand­ing for your small business.

The best web­site you can have is an uncom­pli­cated one, with a sim­ple lay­out and easy nav­i­ga­tion. A nice, sim­ple lay­out, with good graph­ics, bal­anced look and good color com­bi­na­tions is the #1 goal when design­ing a small busi­ness web site. Remember to use graph­ics spar­ingly and to opti­mize them for your web­site because inter­net surfers are impa­tient.  If your page loads too slowly they’ll leave.

Navigation should be easy to find and to use, and it should be con­sis­tent from page to page.  I’m sure you’ve left more than one site frus­trated because you couldn’t eas­ily find your way around their site.

Small busi­ness web sites aren’t sta­tic.  They evolve.  You need to start some­where, and start­ing with an intro­duc­tory web site is prob­a­bly eas­i­est.  All you really need to start is five pages.  You can always add pages later. (If you hire some­one to employ your small busi­ness web design, you should have the site built with as much con­tent as pos­si­ble and make sure who­ever you hire, builds your site with SEO in mind.) The impor­tant thing is to just do it—take the plunge and get it out there.

Your five pages could include an index, or home page, about us, ser­vices, con­tact and a sitemap.  The index page is your land­ing page.  Typically its design is a lit­tle more detailed than the oth­ers, but it doesn’t have to be that way.

I like to use CSS (cas­cad­ing style sheets) for design­ing because it’s sim­ply eas­ier to build a web site and to edit its lay­out with CSS rather than just HTML (hyper­text markup lan­guage) alone.  A change on a CSS sheet changes all the pages on your site at once.

Content is king

Once your site is designed, you’ll want to start think­ing about con­tent.  Design is very impor­tant, but it does lit­tle good to have a beau­ti­ful site with­out high-quality content.

Your small busi­ness home page intro­duces you and your company—who you are and what you do.  The about us page is usu­ally used to give more detail than the home page about who you are, and your ser­vices page gives more detail about what you do.  You might won­der why you’d “waste” a page on a sitemap since you only have 5 pages, but sitemaps help search engines find all the pages in your site.

As far as con­tent goes, more is bet­ter, up to a point.  Your pages should be con­tent rich and infor­ma­tive, but they also need to be rel­e­vant to your small busi­ness.  If your vis­i­tor can’t fig­ure out what your web site is about in just a few sec­onds, they may leave.

The inter­net was at first strictly infor­ma­tional, and that’s how it remains today.  Several times peo­ple have tried exper­i­ments using copy­writ­ing sim­i­lar to direct mail sales let­ters, but they’ve all failed.  It seems as if peo­ple surf the inter­net more for infor­ma­tion than any­thing else.  Knowing this will help you write pages peo­ple will want to read.

Attracting vis­i­tors

You could fol­low your instinct and just start writ­ing, but wait.  There’s research you must do first, or your web site sim­ply won’t be high enough in searches to be found.  Search engine opti­miza­tion is far too big a sub­ject to cover in this short arti­cle, but among other things, search engines find your pages based on keywords.

So, pre­tend for a moment that you’re on the other side of the desk.  If you were a cus­tomer of your own busi­ness, what words or phrases would you use to search for your prod­uct or ser­vice?  Ask friends and neigh­bors how they’d search for your prod­uct or services.

Remember that peo­ple gen­er­ally don’t look beyond the first three pages for any search term, so if you’re not in the top three pages, your busi­ness is not likely to be found at all.  If there are mil­lions of results for your phrase, you might sim­ply need to make it more specific.

What you want to do is write your con­tent around those words and phrases.  You don’t want or need very many—three or four are plenty.

Getting vis­i­tors to come back to your site again and again is rel­a­tively sim­ple.  Keep your con­tent fresh and lively, make sure it’s infor­ma­tive, and add to it often.

I hope you decide your small busi­ness needs a web site.  It’s the best way I know how to reach a wider tar­get audi­ence with the low­est invest­ment and the high­est ROI.

How Does A Search Engine Crawl My Website?

Posted on 23 October 2009 by admin

At the end of the day when you really look at the num­bers, it’s the major search engines organic search results that will  finally bring you the qual­ity and directed inter­net vis­i­bil­ity that your small busi­ness is look­ing for.

This is why it makes sense to have at the very least, a mod­er­ate under­stand­ing of how these major search engines actu­ally do their jobs.

When you start learn­ing about search engines, there are a few terms you need to come to grasps with.

  • Spiders
  • Crawl
  • Index
  • Links
  • Meta Tags

Search Engines use spi­ders to index web­sites hosted all over the inter­net. When your web­site is suc­cess­fully sub­mit­ted to a search engine, the search engine’s spi­der will receive a request to then crawl and index your entire site. A ‘spi­der’ is an auto­mated pro­gram that is run by the search engine and is specif­i­cally designed to index your web site using a com­pli­cated algo­rithm. The spi­der per­forms a few tasks when it vis­its your site, it reads the con­tent, meta tags, and it fol­lows the links that the site con­nects with. The spi­der then returns all of this infor­ma­tion back to a ‘cen­tral data­base or direc­tory’, where it is then indexed based on the spi­ders findings.

After your site is ini­tially indexed by the search engine,  its spi­der will peri­od­i­cally return to the site and check for any infor­ma­tion that has changed. The fre­quency with which this hap­pens is deter­mined by a few things, one of them is sim­ply the num­ber of rel­e­vant con­tent web­sites that link back to your site for the spi­ders to follow.

When you ask a search engine to locate infor­ma­tion, it is actu­ally search­ing through the index which it has cre­ated and not actu­ally search­ing the Web. Different search engines pro­duce dif­fer­ent rank­ings because not every search engine uses the same algo­rithm to search through the indexes.

One of the things that a search engine algo­rithm scans for is the fre­quency and loca­tion of key­words on a web page, but it can also detect arti­fi­cial key­word stuff­ing or spamdex­ing. Then the algo­rithms ana­lyze the way that pages link to other pages in the Web. By check­ing how pages link to each other, an engine can both deter­mine what a page is about, if the key­words of the linked pages are sim­i­lar to the key­words on the orig­i­nal page.

All of this and more comes into play when mak­ing attempt to rank your web­site in the major search engine’s organic search results.

- Travis Gutierrez

The Internet Standard

Posted on 23 September 2009 by admin

The inter­net has become the lead­ing fac­tor in the evo­lu­tion of small busi­ness mar­ket­ing. It’s afford­able, reli­able, effec­tive, and has the fastest grow­ing pop­u­lar­ity of any tech­no­log­i­cal break­through in the 20th and 21st century.

Read the arti­cle here: http://www.smallbusinessfire.com/internet-standard

Is your Small Business ready to compete in a Recession?

Posted on 24 August 2009 by admin

Better Question:

  • Is your *LOCAL* SMALL BUSINESS ready to com­pete in a recession?

“Patience, per­sis­tence and per­spi­ra­tion make an unbeat­able com­bi­na­tion for success”

–Napoleon Hill

If a Local Small Business truly wants to suc­ceed and sur­vive dur­ing harsh eco­nomic times, they must equip them­selves with the most effec­tive tools and ensure they are ready to com­pete in the heart of the 21st century.

Phoenix Small Business Solutions is the very first ser­vice provider of its kind. Part of what makes us so unique is the fact that we are a Local Small Business, and we are 110% ded­i­cated towards ser­vic­ing our Local Small Business Community. We are located in the Atascocita, Texas – Kingwood, Texas – Humble, Texas – Houston, Texas area.

Phoenix Small Business Solutions is a pre­mier Marketing and Business Development ser­vice provider. Our Local Small Business com­mu­nity now has the abil­ity to receive the results, the cus­tomiza­tion, and the ded­i­ca­tion they deserve when they need solu­tions. Being a Local Small Business our­selves, gives us an advan­tage over most of our competitors…because we under­stand your needs, we under­stand your stress, and we know what a Small Business bud­get looks like!

Stop wast­ing your hard earned money!

  • Cookie cut­ter mar­ket­ing solu­tions offered by direc­tory ser­vices and other large com­pa­nies are not worth your money!
  • With Phoenix Small Business Solutions you are guar­an­teed a cus­tom Small Business Solution that is tai­lored for you! Providing you with the right tools, ser­vices, and moti­va­tion – we are here to help you ignite your Small Business Fire!

Get the ser­vice you deserve!

  • Small Business own­ers work hard. They deserve the value, the resources, and the qual­ity ser­vice that any larger busi­ness would receive.
  • With Phoenix Small Business Solutions we become your part­ner TODAY! Even before you do busi­ness with us, we begin to offer you value and use­ful infor­ma­tion to help you and your Small Business suc­ceed. With our Free Small Business Resource page, our online Small Business Workshop offers, and our Free Small Business Strategy Analysis…you can rest assured that Phoenix Small Business Solutions will deliver you the value and the qual­ity YOU DESERVE!

“It is lit­er­ally true that you can suc­ceed best and quick­est by help­ing oth­ers to suc­ceed.” — Napoleon Hill

A help­ing hand dur­ing uncer­tain times…

Browse our web­site to learn more about us, make use of our Free Small Business Resources, sign up for our news let­ter, and keep up to date with our Small Business Workshops.

Experience the pre­mier ser­vices offered by Phoenix Small Business Solutions.

We are your part­ner, your friend, and your neighbor…..and we are all in this TOGETHER.

Take action today…the longer you wait…the fur­ther away you push your dreams!

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“Don’t wait. The time will never be just right.”

- Napoleon Hill

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Send us an e-mail or give us a call today.

Phone: (281)764‑1164

E-Mail: Support@smallbusinessfire.com

Your first step towards Small Business Success Starts Now!